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3 Ways to Fail at Your Next Event
John Wooden - by Dan MacMedan, USA TODAY One of my favorite parts of college basketball’s shining moment known as “March Madness” is watching legendary coaches go head-to-head, night-after-night. Over...
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Are You a Marketing Control Freak?
Which activities do you find you focus on the most? Column A Direct Mail Email Advertising (online & off) Tradeshows Networking Telemarketing Column...
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It’s Summertime: Who’s In Charge of Your Social Media?
It’s summertime! So how does your social media presence thrive during these few months when there are so many people in your office on vacation? Perhaps as the business owner, you imagine working...
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Getting It Done
I was having lunch with a peer the other day and we were talking about how incredibly different today’s marketing tactics are from even 5 years ago. Quite frankly all these new shiny objects seem to be...
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How a Twitter Hashtag Blunder Can Quickly Damage Your Brand
On Twitter, hashtags (those little # signs you put in front of a keyword to track and participate in trending topics), can be a great way to capitalize on the popularity of a current topic to benefit...
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My Mom Is Twitter Offline
If you are still trying to wrap your head around Twitter, maybe the following will help. I often say that if you want to understand Twitter think about that person in your life that is the communicator...
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2 Easy Steps to a Visual Content Strategy
“A picture is worth a thousand words.” This 100-year old truism remains as pivotal in modern marketing strategy as it does with billboards, printed ads and pictures on the sides of buses. In today’s...
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The #1 Secret to Successful Social Media
It seems like 2012 was the year of Social Media. Not only did we have even more new players, but there appeared to be more pressure than ever for businesses to get on the bandwagon of posting and...
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Twitter Sputter? 5 Actions to Keep Your Twitter Time Productive
On Monday (July 15) I saw the following tweet: Twitter debuted 7 yrs ago today & has since championed incredible reporting on politics, uprisings, & what Kim Kardashian is wearing. Has Twitter...
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